01.13.12

All options to be considered

It seems that “you do stupid stuff when you’re bored”. It’s this insight that’s behind the latest campaign for the MSSS, whose goal is to prevent dependency issues among today’s youth. There are tons of alternatives besides drug and alcohol use, and this initiative aims to provide 15-24 years-old with more than enough ideas for them not to fall into the cycle of abuse.

See the creatives >

 
 
What option works for you? 60-second - VrakTV
Click here to watch the video.
 

  [1] 2 3 4

 
 
What option works for you? Field Activities - in schools
 

  1 [2] 3 4

 
 
What option works for you? Big Box - VrakTV
Click here to watch the video.
 

  1 2 [3] 4

 
 
What option works for you? Media Creativity
 

  1 2 3 [4]

 
 
Créa award for the street-level life-size STBBI poster
Click here to watch the video.
 

  [1] 2 3

 
 
A Grand Créa award for the short film Juste 2 minutes
Click here to watch.
 

Advertiser: Moelle épinière et motricité Québec
Strategic Planning and Client Services: Stéfanie Forcier, Francine St-Laurent
Creative team: Daniel Beaumont
Production: Yan Giroux and Charles Massicotte of Alt Productions


  1 [2] 3

 
 
Créa award for our fake Chinese report - Video available on YouTube
Click here to watch.
 

Advertiser: Hôpital du Sacré-Cœur de Montréal
Strategic Planning and Client Services: Benoit Cartier, Stéfanie Forcier, Nassim Assadi, Shanie Poliquin
Creative team: Daniel Beaumont, Simon Rivest


  1 2 [3]

 
 
There is nothing more disgusting than a cigarette... not even a snot sandwich
Click here to watch the ad.
 

30-second TV spot aired on Vrak.TV


 


  [1] 2 3

 
 
There is nothing more disgusting than a cigarette... not even garbage juice
Click here to watch the ad.
 

15-second TV spot aired on Vrak.TV

 


  1 [2] 3

 
 
There is nothing more disgusting than a cigarette... not even a squished fly
Click here to watch the ad.
 

15-second TV spot aired on Vrak.TV

 


  1 2 [3]

 
 
Harley-Davidson – 30-second TV spot
Click here to watch the ad.
 

Click here to see the media plan and the creative.

 

 


  [1]


 
1 - 4 of 4
11.30.11 |
 CART1ER’S 21st: a reason to celebrate!
On September 28th, CART1ER celebrated its 21st birthday with an evening to remember. Employees, business partners and former colleagues all joined in the fun. Some would say it was a ty... [+]
06.17.11 |
 Nü Gala
Take 3 spins on the Goliath at La Ronde, throw in a few turns on the Tour de ville, grab a couple of hot dogs and hamburgers, mix in a little popcorn, add two quizzes on digital me... [+]
 
06.14.11 |
 CART1ER likes its new intern
His name is Chakim Adel Remila. He’s 22 years old. He’s the new intern at CART1ER, and he has taken the agency by storm. Studying Communications, Copywriting and Multim... [+]
 
06.12.11 |
 Picnic time at CART1ER
Green grass, hot sun, annoying ants and juicy stories. No, it’s not a brainstorming session, it’s a CART1ER picnic! They take place whenever the weather cooperates. Tab... [+]
 
04.15.11 |
 Martine And Isa go on vacation
It’s their annual tradition. For 5 years now, Martine and Isa have gone on vacation together. During their last trip to Orlando, these two co-workers/travel buddies took the ... [+]
 
ARCHIVES
 
4446 St. Laurent Blvd. 8th floor, Montreal (Qc) H2W 1Z5 | Telephone: 514-270-6061 | Fax: 514-270-4229 | E-mail: info@agencecartier.com
CART1ER. ALL RIGHTS RESERVED.
The content of this document is preserved against plagarism and forgery in conformity with pertinent legislation.