Inspired by a classic French gag, Whippet... and Répète! is the theme of the advertising campaign to reach a younger clientele and thereby increase the brand's notoriety. The campaign signature "Whippet, follement choco (Whippet, it's crazy chocolatey)" emphasizes one of the main qualities of the treat which has been enjoyed by generations of Quebecers.
Inspired by a classic French gag, Whippet... and Répète! is the theme of the advertising campaign to reach a younger clientele and thereby increase the brand's notoriety. The campaign signature "Whippet, follement choco (Whippet, it's crazy chocolatey)" emphasizes one of the main qualities of the treat which has been enjoyed by generations of Quebecers.