Internet campaign that featured interactive advertisements, a microsite, and the purchase of key words on search engines to recruit staff in all areas of care and services to customers. Visit the site. An entirely web-based campaign aimed at raising awareness about the HSCM by highlighting its innovative, bold and dynamic character with the goal of increasing recruitment.
A web-based campaign that must contain rich media, be creative, interactive and dynamic in order to reach and make an impact on Generation W (Web), a highly-solicited market audience.